A lot of people ask us how we landed our initial deals at a time when we were at the beginning of our journey with Skillwork.

The answer is very simple - partnerships and collaborations.

Over the years we’ve built many meaningful relationships, with some incredible people and companies like Cassian Opara and Ben Luff from Makette, that fueled our growth.

Many people mistake partnerships with sales, and ask for value without giving any from their side, creating a very one-sided relationship.

The trick is to offer help, smile, or lunch, without expecting anything particular in exchange - I can guarantee that the opportunities will arise.

Being transparent and genuine is also key, it is something me and Ali Youssef always valued more than anything when conducting business.

And finally, especially if you are at the beginning of your journey, you should not be afraid to take the initiative to build relationships - a simple ask for a call or lunch could result in the breakthrough that you need.

Original LinkedIn post.